The front of the book is the school's marketing voice, detailing the range and excellence of the offerings.
The campaign is based on student testimonials and proof points.
The core design strategy was the development of a clear structure and typographic hierarchy for easy navigation through dense information.
Icons were created to guide students to courses or certificates, and to one of the three campuses closest to them. A legend is at the top right of each spread.
It was always inspiring hearing student's stories at the annual week-long photo shoot. Students loved to participate in the shoots and would leave the studio as forever friends and ambassadors for the school. Photography by Matthew Plexman.
Campaign extensions such as postcards, transit, digital and print ads, and all additional collateral were based on the calendar and guidelines.
An earlier design iteration.