Hahn Studio

Doubling student enrollment.

Hahn Studio created a voice for the School of Continuing Studies by foregrounding student experience and success through photo-based storytelling with testimonials. Over a 10-year collaboration student enrollments more than doubled. Hahn Studio produced the school calendars that became the springboard for all the School's communications and development initiatives.

The calendars were more than 250 pages of very dense and complicated information. Clear structure and hierarchies were developed for ease of navigation. Hahn Studio collaborated with the Marketing and IT departments to develop effective production protocols, ensuring veracity of data throughout the process.

The annual, week-long photo-shoots became an important way for the School to reach out to its students and everyone who participated became an ambassador of the School. 

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 The front of the book is the school's marketing voice, detailing the range and excellence of the offerings. 

The front of the book is the school's marketing voice, detailing the range and excellence of the offerings. 

 The campaign is based on student testimonials and proof points. 

The campaign is based on student testimonials and proof points. 

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 The core design strategy was the development of a clear structure and typographic hierarchy for easy navigation through dense information.   Icons were created to guide students to courses or certificates, and to one of the three campuses closest to them. A legend is at the top right of each spread.

The core design strategy was the development of a clear structure and typographic hierarchy for easy navigation through dense information. 

Icons were created to guide students to courses or certificates, and to one of the three campuses closest to them. A legend is at the top right of each spread.

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 It was always inspiring hearing student's stories at the annual week-long photo shoot. Students loved to participate in the shoots and would leave the studio as forever friends and ambassadors for the school. Photography by Matthew Plexman.

It was always inspiring hearing student's stories at the annual week-long photo shoot. Students loved to participate in the shoots and would leave the studio as forever friends and ambassadors for the school. Photography by Matthew Plexman.

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 Campaign extensions such as postcards, transit, digital and print ads, and all additional collateral were based on the calendar and guidelines. 

Campaign extensions such as postcards, transit, digital and print ads, and all additional collateral were based on the calendar and guidelines. 

 An earlier design iteration.

An earlier design iteration.

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