Photography is a core visual identity component. Portraits of long-term care residents are celebratory, respectful, and dignified. The photo shoots were memorable experiences for all. Photography by Matthew Plexman.
We proposed a series of large format framed giclée art prints for the office with the photographs we created. The photos reinforce pride and remind staff daily how important their work is. Branding is inward-looking as well as outward-facing. Photography by Matthew Plexman.