The Ontario Long Term Care Association shapes the future of long term care in Ontario through public policy advocacy, research, and support. We helped the organization by consolidating core messaging and communications touchpoints, creating a tagline, and developing a friendly, confident, professional face for the organization. The more cohesive the voice, the more effective the advocacy.
Photography is a core visual identity component. Portraits of long-term care residents are celebratory, respectful, and dignified. The photo shoots were memorable experiences for all. Photography by Matthew Plexman.
We proposed a series of large format framed giclée art prints for the office with the photographs we created. The photos reinforce pride and remind staff daily how important their work is. Branding is inward-looking as well as outward-facing. Photography by Matthew Plexman.