Rotman School of Management is a place for creative experiments, disruption and reinvention, a place where change happens, centered around the goal of creating value for business and society.
Hahn Studio was asked to refresh the visual identity and incorporate a powerful new tagline. A cohesive brand architecture was developed, consolidating and clarifying the various academic areas, research institutes and education centres, while expressing the dynamic and catalytic nature of Rotman: a business school with the same energy and spirit of experimentation as an art school.
The brand family.
Ads for Rotman media walls, print applications, light boxes, and social media posts.