Rotman School of Management is a place for creative experiments, disruption and reinvention, a place where change happens, centered around the goal of creating value for business and society.
Hahn Studio was asked to refresh the visual identity and incorporate a powerful new tagline. A cohesive brand architecture was developed, consolidating and clarifying the various academic areas, research institutes and education centres, while expressing the dynamic and catalytic nature of Rotman: a business school with the energy and spirit of experimentation of an art school.
The brand family.
Program brochures.
Ads for Rotman media walls, print applications, light boxes, and social media posts.
Newsletters.