The Power Plant
Branding Toronto's leading contemporary art museum. A kinetic, semi-transparent wordmark, with a hyperactive and slightly awkward colour palette, becomes a metaphor for the way contemporary art challenges perceptions.
Hahn Studio partnered with The Power Plant in development to secure project funding from government agencies. A complete rebrand of every gallery touchpoint includes exterior & interior signage systems; donor recognition, branding and LCD screens for a KPMB-designed lobby; web and all digital applications; print publications systems, and swag.
Exhibition signage system and LCD screens.
Creating presence in a hallway entrance.
Press kit in two colours: finding opportunities in production.
Print newsletters system.
Member & public newsletters.
Exhibition banners system: creating economy by pairing a permanent branding banner with changing exhibition banners.
Taking it to the street!
Collect the set.