Exhibition signage system and LCD screens.

The Power Plant

Visual Identity

Branding Toronto's leading contemporary art museum. A kinetic, semi-transparent wordmark, with a hyperactive and slightly awkward colour palette, becomes a metaphor for the way contemporary art challenges perceptions.

Hahn Studio partnered with The Power Plant in development to secure project funding from government agencies. A complete rebrand of every gallery touchpoint includes exterior & interior signage systems; donor recognition, branding and LCD screens for a KPMB-designed lobby; web and all digital applications; print publications systems, and swag.

 Exhibition signage system and LCD screens.

Exhibition signage system and LCD screens.

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 Creating presence in a hallway entrance.

Creating presence in a hallway entrance.

 Press kit in two colours: finding opportunities in production.

Press kit in two colours: finding opportunities in production.

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 Print newsletters system.

Print newsletters system.

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 Member & public newsletters.

Member & public newsletters.

 Exhibition banners system: creating economy by pairing a permanent branding banner with changing exhibition banners.

Exhibition banners system: creating economy by pairing a permanent branding banner with changing exhibition banners.

 Taking it to the street!

Taking it to the street!

 Collect the set.

Collect the set.